FOR IMMEDIATE RELEASE:
Lexington, KY — April 22, 2013 – The official launch of the Boyd Martin line of protective horse boots, manufactured by Majyk Equipe LLC of California, will take place at the 2013 Rolex Kentucky CCI4* Three-Day Event in Lexington, KY on April 25-28. The partnership between the premium manufacturer Majyk Equipe and Boyd Martin, a world-class Three-Day Event Rider, is a new venture for both parties. Boyd will compete in the International Three-Day Event riding “Trading Aces”, owned by the Trading Aces Syndicate, who will wear the boots while competing in the ultimate Eventing
competition in America.
“We are very excited to have the opportunity to work on this line with Boyd,” said Michael Sirjani, CEO and founder of Majyk Equipe LLC. “Boyd and Silva Martin are so well-known in this industry and are respected for their horsemanship and knowledge. Boyd and I started talking a while ago about developing a line that would incorporate everything he was looking for, along with the technology that our company is fast becoming famous for, which he had seen and liked. The resulting product has far outweighed our expectations and Boyd has been hands on throughout the whole process.”
The decision to work with Majyk Equipe was an easy one for Boyd. “I was really impressed with the approach the company took from the beginning,” Boyd said during a break from training. “I knew I didn’t want to put my name to anything that I wasn’t 100% happy with and Michael and his team worked really hard to make sure this was a true collaboration, incorporating all my ideas until we got it just right. I’ve been using the boots in training and they’ve been phenomenal. I’m really looking forward to getting out on the course with them.”
The Boyd Martin line will incorporate cross-country, dressage and jumping styles. The boots are made of a proprietary material, developed especially for Majyk Equipe, and feature both Boyd’s and Majyk Equipe’s names.Consumers will appreciate the integrated strike zones on the cross-country and jumping boots, the rip stop TPU (top rated German BASF polyurethane) shell and patented proprietary liner which repels dirt and water, keeping boots light and low profile for all phases of eventing as well as other equestrian disciplines. Best of all, they are priced for everyday use and designed for top level competition.
About Majyk Equipe LLC
Majyk Equipe is a California-based Equine Protection Specialist, manufacturing and marketing company. Its management team is comprised of a group of sporting goods and sports nutrition experts hailing from companies such as Red Bull, L.A. Gear and Adidas and has years of experience in making protective clothing for humans as well as horses. All of the principals are avid riders and enjoy disciplines as diverse as Hunter/Jumpers, Eventing and Polo. Majyk Equipe (pronounced maj-ik ee-keep) was named after the founder’s beloved mare Majyk Motion who is nineteen years old and still ridden regularly. The company currently sells its products both nationally and internationally and its products have been developed to fill a gap in the market: high tech styling and composition at an extremely affordable price. The company is expanding to offer a large range of equestrian products.
About Boyd Martin
A member of the 2012 US Olympic Team and the top-placing member of the US three-day eventing team at the 2010 Alltech FEI World Equestrian Games, Boyd Martin is one of the leading event riders of today. He was the Chronicle of the Horse magazine’s 2010 Eventing Horseman of the Year and his horse Neville Bardos was named the 2011 USEF International Horse of the Year. He is currently ranked 10th on the FEI’s HSBC World Rankings and has a talented string of horses including world-class competitors and promising youngsters.
Boyd is married to Grand Prix dressage rider Silva Martin, also a popular instructor of dressage and event riders. A native of Germany, Silva holds her “Bereiter” instructor’s certification. Her string includes Rosa Cha W, who started the season successfully in the small tour in Wellington, FL, and Aesthete, who dominated Dressage at Devon the past two years. Silva has been successful with many types of horses, from Warmbloods to Off the Track Thoroughbreds.
For more information and more downloadable images please contact:
Beverly Pollington Sirjani,
Majyk Equipe LLC
1-855 GO MAJYK (1-855 466 2595)